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Research: Publications
Publications and Working Papers
Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption
Heeyoung Yoon and Tom Meyvis (2024), Journal of Consumer Research Link
Adding is Favoured Over Subtracting in Problem Solving
Tom Meyvis and Heeyoung Yoon (2021), News & Views. Nature (592), 189-190 (Invited Commentary) Link
Selection Neglect: Consumers Believe that Large Assortments Reduce Consumption
Heeyoung Yoon, Tom Meyvis, and Joachim Vosgerau, Third round R&R at Journal of Consumer Research
On Paying it Forward: Limiting Decision Flexibility to Foster Chains of Giving
Heeyoung Yoon, Emily Powell, Minah Jung and Leif Nelson, Under Review
Speaking Ill of Others: When Gossip Fosters Social Connection
Heeyoung Yoon, Alixandra Barasch, and Jonathan Berman, Manuscript in preparation
Selected Research in Progress
Rejection vs. Choice: How Decision Frame Shifts the Compromise and Attraction Effects
with Joshua Lewis and Minah Jung, Working in progress.
Measuring Differences
with Graham Overton and Joachim Vosgerau, Working in progress.
Lay-beliefs Leading to Ineffective Sustainable Consumption Choices
with Elina Hur, Working in progress.
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